Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The high street is in crisis. How did we get here and what happens next? The global pandemic has made the crisis immeasurably worse but it wasn't the cause. The crisis was already raging in 2019 with thousands of store closures. Large retailers became complacent and failed to respond to changing consumer behaviour.

Retail trade --- Medicine --- Medical

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs).

Retail trade --- Technological innovations.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Franchises (Retail trade)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--

Luxury goods industry --- Retail trade --- Management. --- Industries

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management"--

Corporate culture --- International business enterprises. --- Retail trade.